What happens when an Academy Award winner & Sound Maestro designs sound for a brand identity launch?
& when 3D soundscapes come together with #ASMR visuals?
& when physical space meets the virtual space? Magic.
The Kia #MovementThatInspires Brand Identity Launch.
Where inspiration created magic.
From Seoul to New Delhi, from green screen to the golf course, the KIA Sonet World Premiere was a 44-minute piece of content that transcended the boundary between virtual and real. From 3D camera tracking to rotoscoping and high-end green screen keying, we went from physical to the digital world seamlessly.
An 8-Day event, held at India Expo Centre, Greater Noida. The key highlights of the event were: Sonet concept car unveiling, Carnival MPV launch and showcase of Global cars. Along with the KIA motors line-up, they brought in their digital presence. Walk-ins were in for a treat with the on-ground engagement activities such as Shoot-The-Meerkat, Catch-The-Meerkat, VR scenarios, digital jigsaw puzzles with gratification, and plenty of selfie opportunities for each brand, all set in virtual and augmented reality.
A VISUAL SPECTACLE- NEVER SEEN BEFORE EVENT The world witnessed the global unveil of KIA SELTOS on a mesmerizing 270-degree projection screen and ceiling content. The pre-function served as an exhibit to the Seltos Design features and journey of KIA in India. The event was divided into two parts- the morning event included guests from media fraternity, while the evening event was attended by KIA Dealers.
KIA Seltos was officially launched by Tiger Shroff at JW Marriott, Mumbai on 22nd August 2019. Variants, product features and price were unveiled to the media invitees. The event décor and look & feel was inspired by the overall communication of the KIA Seltos- BADASS by design. This was followed by the launch party for media and influencers in New Delhi. The venue was transformed into a party lounge with thematic décor, ambient lighting and extravagnt music. Regional launches were organized for media guests in Bangalore and Kolkata.
KIA SELTOS cars were displayed at high footfall malls across 10 cities in the country. Firsthand car experience and on the spot test drives were given to all the interested customers.