18 legendary artists. 25Cr+ viewers. 23Cr+ PR value. 40+ Broadcast platforms. 63Cr Social media impressions. A series of virtual concerts, “Sangeet Setu,” was announced by the Indian Singers’ RightsAssociation through a virtual press conference.
The musical bridge that united India, with the blessings of Smt. Lata Mangeshkar and was hosted by Akshay Kumar during the nation-wide lockdown. The artist line-up included Asha Bhosle, S.P. Balasubramaniam, K.J. Yesudas, Udit Narayan, Anup Jalota, Pankaj Udhas, Kavita Krishnamurthy Subramaniam, Sudesh Bhonsle, Suresh Wadkar, Talat Aziz, Alka Yagnik, Kumar Sanu, Hariharan, Shankar Mahadevan, Sonu Nigam, Salim Merchant, Shaan and Kailash Kher.