Hyundai executed their first ever Digital Dealer Conference. The event was an amalgamation of recorded content which was shot against a green screen and live interaction with the dealers through live polls and Q&A session. The event highlighted how Hyundai is converting Challenges into Opportunities during the pandemic.
Unmatched & Unforgettable.
The launch of the all-new i20 was a launch like no other. We created a set that was double storeyed with a mezzanine floor and 4 different areas for various speakers. From the distinctive geography of the set to AR and 3D, this launch had an unveil sequence that merged the virtual to the real car on stage- creating an incredible transition from virtual to real into one unbelievable experience.
Under the theme ‘Freedom in Future Mobility’, Hyundai motor India showcased 14 exciting cars with future ready technologies. Clean mobility, Connected mobility and Freedom in mobility were the 3 core pillars of the Hyundai pavilion which had 5 exciting islands under it- Clean and Smart Island for eco-friendly solutions, Connected island for BLUE LINK TECHNOLOGY, N Brand island for Motor Sports, Future Concepts Island for the new age concepts and Sports Island to host a technology aided gaming like football or cricket. The pavilion witnessed 5,50,000 visitors in 8 days. Hyundai motor India also launched the NEW 2020 TUSCON on 5th February 2020 and unveiled the ALL NEW CRETA- THE ULTIMATE SUV on the 6th February with their brand ambassador “Shahrukh Khan”.
Hyundai launched the new sedan- AURA, which is inspired by the ‘Vibrance of Positivity’ and ‘Spirit to go the Distance’ of the young passionate achievers and is crafted to ‘Make you Shine’. The launch event décor and ambience with the use of various light installations was made corresponding the positioning of the car. Positioned for the young passionate achievers Hyundai AURA launch was appreciated by media and influencers.
Hyundai venue launch event’s theme was exciting yet innovative highlighting the intelligent connectivity features and the First Made in India Connected SUV with a new age technology- BLUE LINK. The event venue was created to resonate with the personality of the car and its target audience. Event ambience was created to capture the essence of the car- upbeat, funky, catchy & connected.
Hyundai’s first electric compact SUV, KONA Electric was an unconventional launch at Buddh International Circuit. The launch theme was eco-friendly with the use of elements like vertical garden, recycled stationery, etc. to showcase the smart mobility solutions provided by Hyundai. The event was witnessed by Delhi & Mumbai’s top media houses. Test drives were conducted at the track where all guests took hot laps to experience the performance of the all new KONA Electric.
Hyundai Grand i10 NIOS was positioned as a lifestyle car for youth. The event ambience was created in sync with the product communication of “Makes You Feel Alive”. The food menu and display elements captured the essence of the car- Trendy, Sporty, Modern, Bold, and Youthful.