We created The #3Rill City- a place where all-new BMW 3 series resides and excitement escalates. This was the ultimate ode to adrenaline pumping fun. It was a world built for #3Rill, driven by technology.
The launch of the BMW 2 series bang in the middle of the pandemic posed a challenge as customers were not walking into the showrooms. V-Ride used OTT powered technology to create a life like experience live for the customers. The platform enabled face to face interaction between the sales personnel and consumer along with its ability to push content.